We're hiring a Performance Marketing Specialist who can scale paid spend without letting lead quality fall apart.

If you've owned Google and Meta campaigns end-to-end — not just optimized them under someone else — and can prove your impact with real numbers (CPL, CAC, conversion rate, lead-to-booking ratio), keep reading. If "performance marketing" to you means boosting Instagram posts, this isn't the role.

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ABOUT 800 STORAGE
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We're Dubai's fastest-growing premium self-storage company — 9 facilities, thousands of customers, and a marketing engine built on Click-to-WhatsApp campaigns, AI-powered sales automation, and a relentless focus on lead quality over vanity volume.

We're scaling fast, and we need a performance marketer who will own the full paid acquisition stack — strategy, execution, tracking, and optimization.

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WHAT YOU'LL ACTUALLY DO
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- Plan, launch, and continuously optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and X
- Build and improve Click-to-WhatsApp campaigns and WhatsApp-first conversion flows — one of our highest-converting channels
- Scale budgets responsibly while protecting lead quality — lowering cost per qualified lead (CPQL), not just CPL
- Own the tracking stack end-to-end: GA4, GTM, UTMs, pixels, Meta Conversion API (CAPI) — set it up, maintain it, and trust the data coming out
- Run structured A/B tests on creatives, audiences, offers, and landing pages — and clearly communicate what you learned and what you changed
- Analyze the full funnel from impression to booked customer, and drive improvements at every step
- Partner with sales and creative to align targeting, messaging, and lead qualification criteria
- Build and own the reporting layer — dashboards, weekly updates, and the numbers leadership needs to make decisions

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YOU'LL THRIVE HERE IF YOU HAVE
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- 2+ years owning (not just supporting) paid acquisition campaigns
- Proven hands-on expertise in Google Ads AND Meta Ads — LinkedIn or X experience is a plus
- Real numbers to back your work: CTR, CPL, CAC, conversion rate, ROAS — you should know yours by heart
- Strong fluency with GA4, Google Tag Manager, Meta CAPI, and attribution
- Comfortable managing WhatsApp-driven lead journeys (or eager to learn fast)
- A sharp analytical mindset — you don't just read dashboards, you build them
- Clear written communication — you can explain what you did, why, and what changed
- Experience with automation tools (n8n, respond.io) is a plus

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NICE TO HAVE
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- Experience in real estate, lead-gen, or high-volume consumer services
- Knowledge of CRO principles and landing page optimization
- Email, SMS, or WhatsApp lifecycle and nurturing flows

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THIS ROLE IS PROBABLY NOT FOR YOU IF
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- You can't talk about your CPL or CAC numbers without checking notes
- You've only ever optimized campaigns someone else set up
- You need a senior marketer above you to set strategy
- You're uncomfortable in a fast-paced environment where the bar moves every quarter

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WHAT YOU'LL GET
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- Direct ownership of paid acquisition with real budget and strategic input
- Career growth tied to results, not tenure
- A front-row seat at a tech-driven, fast-scaling company
- Competitive salary and full remote flexibility